They are not just ads

Thanks to the Audi ads from the golden age of Alberto Astorga, I fell in love with advertising. I knew I wanted to pursue that.

After years in the professional field, I still believe that ideas are the driving force of society. Creativity is a problem-solving tool capable of influencing culture and society. I believe in the power of the concept, understanding that an insight is half the idea, and that regardless of who came up with the idea, one must fight for it.

I firmly believe that without purpose, there is nothing; brands must not only speak but also act. I know that without strategy, there is no brand building, and the smartest person is the one who knows how to be guided by those who can translate ideas onto paper, screen, or any format.

I understand the importance of listening to trends, embracing technological advances, and I aspire to be the person who guides newcomers, just as someone once guided me.