Street

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Digital

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Street 〰️ Digital 〰️

Change.org is a tool for change, and to help causes that need many signatures and collective action, we decided to launch a low-budget visibility campaign. So, we created a gallery of GIFs representing the frequency of different injustices. This way, we approached a digital format that is used for many things but never to highlight these types of problems, creating the #ChangeTheTimes movement.

Change The Times - Change.org

With the intention of avoiding paying for media and ensuring that the GIFs could also exist beyond the social media, we projected them onto different streets of Madrid through a guerrilla action.

During the first few days of the campaign, every facade, court, wall, square, or surface hosted the #ChangeTheTimes movement, generating interest among the population.

And we reached out to various foundations, social platforms, and NGOs so that they could associate their cause with our GIFs on a landing page. This way, we would garner a large number of signatures on the Change.org website.

Change.org

2019

Agency:TBWA

  • AD: Pepelu Sánchez

  • CW: Charlie Lastra

  • CD: Luis Munné, Raúl Barbolla, Guillermo Ginés

  • CCO: Juan Sánchez