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Let´s believe in advertising - Eficacia 2020

During the years of the pandemic, advertising investment plummeted dramatically. Many agencies lost a significant portion of their clients, and it seemed like campaigns lacked relevance, making us entirely dispensable. However, we were asked by the Efficacy Awards to create a campaign that convinced marketing directors that advertising in times of crisis is even more necessary and is an economic driver.

Effie Awards

2020

Agency:TBWA

  • AD: Pepelu Sánchez

  • CW: Charlie Lastra

  • CD: Mikel Echeverría

  • CCO: Juan García-Escudero