Telepizza is a leader in delivery in Spain, but in Latin America, they faced the challenge of surpassing Domino's. However, there was a problem: their investment in advertising and media was much lower, and they needed a disruptive idea to drive traffic to their stores. Hence the Telepizza Logo Challenge was born, an activation where, through image capture technology, wherever there was a Domino's logo, customers could access discounts at Telepizza. So, the more advertising our competition did, the more promotion they gave us.