Promo

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Direct

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Promo 〰️ Direct 〰️

Monopoly - McDonald´s

Who hasn't ever wished they could pay with Monopoly money in real life? Well, wish granted. For 24 hours, you could pay with the game's bills at any McDonald's restaurant in Spain. We complemented the special action in restaurants with digital content, and thanks to the organically generated user-generated content (UGC), we achieved unprecedented reach in the history of a Monopoly Summer promo.

McDonald´s

2023

Agency:TBWA

  • AD: Javier Somoano

  • CW: Juan Carlos Martínez

  • CD: Pepelu Sánchez y Charlie Lastra

  • CCO: Juan García-Escudero