Reflexes are unconscious, automatic. But that innate ability can be trained to avoid danger. And just like in boxing when you dodge your opponent's uppercut, on the road, Audi's technologies are trained to assist the driver. Reaction times no longer matter, just enjoy the drive. The film, along with digital pieces, was launched during the Champions League final. Additionally, that day marked one year since the passing of Muhammad Ali, to whom it pays tribute in some way.