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Gaming
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Brand Experience
〰️ Gaming 〰️ Brand Experience
Tsushima Guides - PlayStation
Ghost of Tsushima was one of PlayStation's AAA releases during 2020. A video game that recreates the Mongol invasion of the island of Tsushima, featuring an open world with constant references to medieval Japanese history. Since we were in full lockdown during 2020, we took advantage of the game's promotion to provide employment to several professional guides who were unemployed due to COVID, creating an in-game experience for the PlayStation community.
Landing page
Ghost of Tsushima (PlayStation)
2020
Agency:TBWA
AD: Pepelu Sánchez
CW: Charlie Lastra
CD: Mikel Echeverría
CCO: Juan García-Escudero